Hi I’m Lauren 👋🏼

I am a Experience Strategist and Design Leader with over twelve years of experience defining, designing and launching compelling digital products that meet both user and business needs. Currently, I work at the NFL designing fan-first football experiences for app, web, connected TV and more.

I think, explain, collaborate & create visually.

 

Whether it's a Google Doc, Figma, Miro, a white board, post it notes, paper, a Keynote deck or a working prototype — I like to see things to solve them & communicate them to others. 

I bring a hybrid skillset as a strategic problem solver with a maker / designer background.

 

I began my career in design and UX before transitioning to experience strategy and design leadership.

My skills (and passion) sit at a cross section of unpacking & understanding complex challenges to determine what we should make and why.

I have a range of experience across clients, industries, projects & teams.

 

I’ve brought new brands and products to life, evolved and optimized existing products, set and executed future visions, and led multiple full scale redesigns of large and unwieldy digital ecosystems.

I am an experienced manager as well as team & project lead.

 

I have led teams large & small, managing the strategy, UX, design, and end to end collaboration on a wide range of projects as well as leading strategy and design departments from 5-25+.

How I Approach Defining & Building Great Digital Products

 

Understand the landscape & opportunity

Start with research, audits & interviews to create a strong foundation to build on

Define the goals & strategies

Define an experience that meets clear objectives and goals of both the business & audience

Put the users’ needs at the center

Consider the user with every design decision from architecture to flows and features

Create design systems, not templates 

Maximize scalability with a system that can flex around initial and future day-to-day needs