Hi I’m Lauren 👋🏼
I am a Experience Strategist and Design Leader with over twelve years of experience defining, designing and launching compelling digital products that meet both user and business needs. Currently, I work at the NFL designing fan-first football experiences for app, web, connected TV and more.
I think, explain, collaborate & create visually.
Whether it's a Google Doc, Figma, Miro, a white board, post it notes, paper, a Keynote deck or a working prototype — I like to see things to solve them & communicate them to others.
I bring a hybrid skillset as a strategic problem solver with a maker / designer background.
I began my career in design and UX before transitioning to experience strategy and design leadership.
My skills (and passion) sit at a cross section of unpacking & understanding complex challenges to determine what we should make and why.
I have a range of experience across clients, industries, projects & teams.
I’ve brought new brands and products to life, evolved and optimized existing products, set and executed future visions, and led multiple full scale redesigns of large and unwieldy digital ecosystems.
I am an experienced manager as well as team & project lead.
I have led teams large & small, managing the strategy, UX, design, and end to end collaboration on a wide range of projects as well as leading strategy and design departments from 5-25+.
How I Approach Defining & Building Great Digital Products
Understand the landscape & opportunity
Start with research, audits & interviews to create a strong foundation to build on
Define the goals & strategies
Define an experience that meets clear objectives and goals of both the business & audience
Put the users’ needs at the center
Consider the user with every design decision from architecture to flows and features
Create design systems, not templates
Maximize scalability with a system that can flex around initial and future day-to-day needs